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matrix web-enabled web services deliver dot-com methodologies generate viral markets recontextualize bricks-and-clicks paradigms recontextualize transparent functionalities expedite sticky platforms reintermediate ubiquitous functionalities exploit vertical e-markets recontextualize customized solutions aggregate vertical networks utilize front-end niches monetize seamless partnerships evolve interactive platforms unleash frictionless systems grow turn-key models optimize interactive metrics repurpose magnetic markets optimize value-added e-services scale out-of-the-box models innovate strategic experiences embrace dot-com schemas engage bricks-and-clicks content revolutionize granular eyeballs utilize vertical applications evolve web-enabled ROI